Investigating Effect of Social Media and Networks on the Psychological Empowerment of Rural Women in Salmas Township

Document Type : Original Article

Author
Department of Extension, Communication and Rural Development, University of Zanjan
Abstract
This study was conducted to investigate the effect of social media and networks on the psychological empowerment of rural women in Salmas town. The research method was descriptive and correlation. The statistical population consisted of rural women in Salmas township located at West Azarbaijan. The statistical population of this study was 31996 rural women. The sample size calculated 382 via Krejcie and Morgan table. A multistage cluster sampling method was used to select the samples. The research instrument was a questionnaire which its face and content validity were confirmed a by panel of experts. The reliability of the questionnaire was confirmed via calculating the Cronbach's alpha (between 0.71-0.82). The research findings showed that there was significant difference between impact, meaningful and competence feeling of rural women in terms of access to the computer at home. Also, there was significant difference between impact feeling in terms of access to the internet at home. Findings of correlation analysis showed that there was negative and significant correlation between use of telegram, instagram, television by rural women and their meaningful feeling.
Keywords

  • Receive Date 14 January 2023
  • Revise Date 11 July 2023
  • Accept Date 14 August 2023
  • Publish Date 23 August 2023