نوع مقاله : مقاله پژوهشی
عنوان مقاله English
نویسندگان English
Rural tourism development is widely recognized as an effective strategy for improving the sustainable livelihoods of rural communities. This study examines the impact of rural tourism on five key livelihood assets—natural, social, human, institutional, and economic—and ranks selected villages based on their performance in these assets. The statistical population consisted of thirteen inhabited villages in the Shahrabad Rural District, comprising 1,268 households. From these, seven rural tourism destinations with a combined total of 971 households were selected. Using the corrected Cochran formula, a sample of 214 household heads was determined. A descriptive–analytical research design was adopted, integrating documentary and library research with field surveys conducted through a researcher-developed questionnaire. Village rankings were established using the Analytic Hierarchy Process (AHP) to assign weights to the livelihood assets, followed by the VIKOR method to generate a composite ranking. Results show that Jalizjand ranked first, reflecting the most favorable overall status among livelihood assets influenced by tourism. However, despite the positive effects of tourism activities, most studied villages remain in an unfavorable position in terms of tourism-derived livelihood assets. The findings align with similar studies in other regions and highlight the need for effective management, as well as participatory and equitable policymaking, to optimize the utilization of rural tourism potential.
کلیدواژهها English
